COURSE DESCRIPTION
This Program is designed for Developing marketing processes & strategies in alignment with organizational objectives, Developing a marketing plan and strategy in a case study approach. It also identifies the evolution of technology and its impact in customer engagement and marketing methodologies.
KEY OBJECTIVE
Apply the Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences.
KEY BENEFITS
Interpret and understand your customers’ needs
Segment your targeted markets
Exceed your customers’ expectations with product innovation, product quality and efficient distribution
Acknowledge the customer experience in air transportation
Develop creative and cost-effective marketing strategies.
Developing marketing processes & strategies in alignment with organizational objectives.
